The House
A creative and branding house in New Cairo, working with brands in Egypt, Saudi Arabia, the UAE and the UK.
Ahmed Komsan
Ahmed started in operations, running a fleet at BG Group, where he learned that a business is a system long before it is a logo. One full brand build for a menswear client turned freelance work into Sole House.
Today he leads every project personally, from the first conversation to the launch, and speaks on branding and marketing to students and founders.
What we believe
A logo can’t fix a brand that hasn’t decided who it’s for. We decide first.
Real work, real products and real customers say more than any claim on a page.
Say less, show more. The most premium brands are the quietest ones in the room.
Every brand arrives through one of four doors.
An idea
A vision and a name. Nothing built yet. We take it from zero to launch.
A business that needs a rebrand
It works, but it looks and sounds like yesterday.
A business with a problem
Sales stuck, no system, no clear direction. We diagnose and fix.
An established brand
Already strong and ready for the next level of content, digital and growth.
Four steps, in this order, every time.
We study the business, the market and the customer.
Positioning, audience and the direction everything follows.
Identity, content, website and everything the brand needs.
Ads, content and campaigns that keep the brand moving.